Ghisha Visual Identity
Ghisha is a platform that lets enterprises and governments run AI inside their own infrastructure, with full control over their data, security and operations. It is built for sectors that can’t afford to compromise, from finance and healthcare to defence and fully air-gapped classified environments.
Logo Design
Visual Identity
Generative Tools
Design Guidelines
Challenge:
The original logo had no character of its own. It was simply the brand name set in a typeface. The main brand element, a bubble used across the website, looked more like a drop of oil or a chemical than anything related to a digital product. The brand needed to feel digital, and it needed clear rules to keep it consistent as the company grows.
Solution:
We started with the logo and reshaped the initial G to echo the organic form of the Ghisha sphere, giving the wordmark a recognisable detail. To bring the digital side into the brand, we built Ghisha Modulator, a custom web tool where the team can shape and animate the sphere, then export it as images or video in any format from social media posts to A4. A second tool, Ghisheriser Photo filter, turns photos into a raster that matches the look of the sphere, so imagery and the brand element work as one system. Finally, we set the rules for how the brand communicates, all collected in an extensive brand book.
Project was made in cooperation with Znova Studio.